The employer journey
Pages that state the specialism, the sectors and the way you work, with proof an employer can assess without a phone call. One clear next step per page, routed to the right desk.
Recruitment website design
A website that carries the reason someone recommended you
A recommendation, a search or a new service announcement can bring an employer to your agency. The website has to explain the specialism, show why your team is relevant and make the next conversation clear, while giving candidates a route of their own.
01Expertise to enquiryIllustration
Step 1 of 4
State the sectors, roles and situations your agency understands, with evidence you are allowed to publish.
Deliver the important words in server HTML. Structured data describes those same visible facts.
A person following a referral, a search engine or an AI reader can assess the specialism and how you work.
Route an employer enquiry to the right conversation. Measure it separately from candidate applications.
State the sectors, roles and situations your agency understands, with evidence you are allowed to publish.
This illustrates the method. Rankings, indexing and AI citations depend on external systems and are never guaranteed.
What the build covers
Start with the employer work you want, the knowledge already in the team and the systems you use. That gives the design a useful brief, rather than a stock photograph of a handshake with a menu attached.
The candidate journey
Accurate role pages, an intelligible way to register interest, and an application route that does not ask for a life story on a phone. Measured on its own, never mixed with employer enquiries.
Content and design control
Your agency's identity, readable type and pages shaped around your specialism. We agree which content the team needs to update, how it will be edited and who maintains it before choosing the content setup.
Delivery and ownership
Readable public pages, checked phone and keyboard journeys, and a clear plan for launch. Ownership, editing access, hosting and ongoing support follow the purchase or licence model you choose, with the terms agreed before work starts.
Keep what already works
If your referrals are healthy and your current site is doing its job, we will say so. A website can get busier while getting less useful to the agency, and another invoice is a remarkably poor substitute for a reason to rebuild.
The useful starting point is usually one page and one question: what does a good employer understand after speaking to your team that they cannot work out from the site today?
A new build is worth doing when the existing foundation has a demonstrated limitation. We check the existing site before choosing between a targeted improvement and a new foundation.
Boundaries we state up front
- We supply structure, delivery and testing. You supply the subject knowledge, and you approve the words. Invented expertise is not a shortcut we take.
- Candidates are people and personal data, not an asset to own. The honest phrase is control of your recruitment website, your jobs journey and your first-party data responsibilities.
- Ownership, access, ongoing hosting and any integration costs are set out against the actual offer and contract, not implied.
Send us the site you have now
We will look at one employer journey end to end and tell you the smallest useful improvement, or that it is fine as it is.