Your expertise needs to survive being forwarded
You can explain the desk brilliantly over a call. The real test is the moment a former candidate forwards your services page to a colleague who has never heard of you, and the page has to do the explaining on its own.
Let the page carry the recommendation
Imagine a good introduction followed by a page that says ‘people solutions’, offers a CV upload and leaves the employer to piece together why they were sent there. The recommendation deserves somewhere better to land. We check whether your pages explain the judgement a client would recognise after speaking to the desk.
Make the recommendation portable
A page that carries the reason someone recommended you, so a stranger can assess the specialism without a call first.
Show a genuine specialism
Explain the roles, employer situations and market judgement behind the specialism. The agency supplies that knowledge and approves the explanation.
Make proof easy to reach
Evidence an employer can find and assess, with its date and its limits, rather than buried three clicks deep.
Start with the strength of the desk
An established desk has knowledge, relationships and a way of judging a brief that a generic website template cannot invent. We start with that, then look at what a new employer can understand without a phone call, and whether the public pages carry the strengths you already have.
If the current flow of work suits you, we will say so. The useful question is simple: what does a good employer understand after speaking to your team that they could not work out from the site?
Start with one employer page and one relevant search. We check what each explains, where the approved evidence sits and how someone starts a conversation. The recommendation may be a page change, a technical repair or a build where the existing site limits the job.
Questions worth answering before a website project
Will this replace our referral work?
A useful website can support an introduction and help a second reader assess it. We agree the employer relationships you want before proposing more traffic.
Who will explain our market?
Your team provides the specialist judgement, current service facts and permissioned proof. ScopeSite structures the pages and checks that the intended employer can use them.
Will we just get more CVs?
Employer enquiries and candidate applications have separate routes and measures. The brief starts with the kind of employer conversation your agency wants.
Show the judgement beyond the services page
For specialist and retained work, presentation matters. The branded blind shortlist demo shows how a consultant can present role-relevant experience to a client cleanly, with the private candidate details redacted before anything reaches the client view.
See what a new employer can find about you
Send your URL and one query a good client would use. We will look at what a stranger can understand and where the explanation runs out.